The web is global, platforms are global, but content creators—bloggers, journalists, publishers—are fragmented across countries, languages, and laws. This fragmentation is the main reason why global tech giants (Google, Meta, TikTok, X, Amazon) exploit content without adequate compensation, transparency, or accountability.
Why a global battlefield is the only realistic path
While individual countries (France, Australia, Canada) have achieved significant victories, these victories are not automatically transferred globally. Platforms exploit precisely this: they isolate local victories and ignore global problems.
The solution is clear: a global civil initiative of creators that transcends national borders and brings together bloggers, small publishers, independent journalists, and digital creators.
Definition of the goal: without a clear goal, there can be no global movement
Every serious initiative needs a crystal-clear goal that every creator in the world can understand.
Proposed global goal
Proposed global goal
We demand that global platforms recognize the right of creators to compensation for the display,
indexing, and monetization of their content, and that legal precedents from the EU, Canada,
and Australia be extended globally.
This is a goal that is universal, understandable, legally sound, and achievable.
Establishment of a basic platform (landing page)
This is the foundation of any global initiative. The platform must be clear, simple, multilingual,
transparent, and open for signing and joining.
Key elements
- Manifesto (short version of the goals)
- Explanation of the problem
- Examples of damage (AMP, snippets, scraping, AI training)
- Form for joining
- List of supporters
- Contact for ambassadors
- Legal basis
The goal of this phase is to introduce the initiative to each of these communities and gain initial supporters who understand the problem and experience it on a daily basis.
Establishing a network of “ambassadors” in each country
This is a crucial step that breaks down local barriers and enables global expansion without central
bureaucracy.
How the ambassador network works
- One ambassador per country or wider region
- The ambassador spreads the initiative in the local language
- Connects local bloggers and small publishers
- Organizes local discussions (online or offline)
- Translates key documents and news
- Collects signatures and formal affiliations
This is a decentralized model that enables growth without large structures, while preserving the local context of each country.
Legal committee – the foundation of credibility
A global initiative without a legal structure is just an idea. To become a serious project, it needs
a minimal legal committee.
Minimum composition of the legal committee
- One lawyer from the EU (copyright, DSM directive)
- One lawyer from the US (DMCA, antitrust)
- One lawyer from a Commonwealth country (e.g., Canada or Australia)
Their task is to prepare a legal opinion, define legal objectives, prepare a framework for class action lawsuits, and determine arguments for the global expansion of existing precedents.
Using existing precedents as a weapon
One of the strongest elements of the strategy is to refer to precedents that already exist in different countries.
Key precedents
- France: Google had to pay publishers for using their content.
- Australia: The law forced Google and Meta into mandatory negotiations and payments.
- Canada: Google pays an annual fee for displaying news.
- Germany: Judgments in favor of publishers on the display of excerpts.
- EU DSM Directive: the right to compensation for news content is legally recognized.
These precedents prove that platforms can and must pay for the use of content. The key argument of the initiative is simple: if it applies in one country, it should apply to all creators, regardless of where they live or publish.
Growth phase: network effect
Once the initiative has a platform, ambassadors, a legal committee, and the first signatures, the growth phase begins, where the goal is to reach critical mass.
Channels for dissemination
- YouTube creators and podcasters
- Substack and other newsletter platforms
- Twitter, Mastodon, and other social platforms for journalists
- WordPress and other blogging platforms
- SEO and tech communities that understand the influence of platforms
The key psychological point is to achieve the feeling that the creator is “not alone” but part of a larger
global movement that speaks their language and carries their experiences.
Final phase: collective legal action
Once the coalition reaches a sufficient size (e.g., several thousand creators from different countries), it can take concrete legal action.
Possible tools
- Class action lawsuit against one or more platforms
- Formal request for negotiations with selected platforms
- Initiatives and complaints to national and supranational regulators
- Request for global extension of existing precedents
At this stage, the initiative ceases to be the “voice of bloggers” and becomes a relevant actor in international debates on copyright, platform responsibility, and revenue sharing.
Why this is the only realistic path
Platforms are global. Publishers are fragmented. Bloggers are unorganized. In such a balance of power, the outcome is a foregone conclusion unless creators unite.
If we want fair treatment, transparency, and compensation for content, the only way forward is a global civil initiative by creators that transcends local boundaries and unites bloggers, small publishers, and independent authors into a unified, powerful, legally supported coalition.
This is not a utopia. It is a feasible plan. And the moment someone takes the first step, it becomes
reality.
The post Global coalition of creators and publishers (against platform inequality) appeared first on hac.
